Monday, December 2, 2013

Communication and Media

 What is communication    The common usage of the term communication refers to a process of transmitting information which can be misleading. This widely used model that has faced significant criticism was developed in 1949 by Shannon and Weaver. Claude Shannon and Warren Weaver never knew anything to do with social science but were employees at Bell Telephone Labs in US working as engineers. This implies that the link to provide a satisfactory definition of the term communication could not be well established hence the rising criticism in the transmission model of communication (Chandler, 2009). This kind of definition was adopted to develop rather a mathematical theory than a social definition of communication. The model was integral to the study of computer science and information technology.   

The model put forward by Shannon and Weaver identified five major elements information source, transmitter, channel, receiver and the destination. The source is where the message is generated and then the message gets encoded into signals. These signals produced are adapted for transmission through a channel and a receiver reconstructs or decodes the message picked from the signal. Lastly, the message reaches at the intended destination which is in most cases humans.   

In practical situation of telephone communication, the channel consists of the wire which joins two individuals and the electrical current contained in the telephone gadget is the signal while the telephone handsets represent the transmitter and the receiver. A face to face communication like in any conversation will have the mouth to be the transmitter while the sound waves serve as the signal. Ears are obviously the receiver of the message.  Between these channels of communication, there is interruption of noise which in a telephone communication, the disruption can be caused by the noise produced by a crackling wire. In a conversation, interjection can be one good source of such interference to efficient communication. The interferences in both paradigms are termed as noise (Chandler, 2009).    In Shannon and Weaver model, the listener and the speaker is exclusively the source and the destination of the message. This model does not represent the speaker and the listener as the transmitter and the receiver. The transmission model of communication can be termed as the mechanistic approach to defining the meaning of communication as just a process of information transmission which is not humanized.

What is mass communication    According to Hanno Hardt, conversation as a form of communication has been put under siege with the rise of new communication technologies like television, films and photography. These new tools have made the development of mass communication to be growing at a fast pace with the mass communication setting the agenda of public discourse. Mass communication has been at the forefront in determining the ideological thrust of the public but this fame is slowly fading out as a basis of a democratic being due to the decrease in trust among public members in journalism and other commercial propaganda (Hardt, 2004).    In mass communication, particular individuals determine on what is mentioned, where and the manner in which the message is transmitted. This, according to Hardt, distorts the true meaning of communication which means the transmission of direct information to the receiver from a sender.

Communication is meaningful in todays society which has been distorted with great consequences arising from globalization and other principal theories of a mass society. Communication is full of traditional oral cultures while mass communication runs short of the required ingredients for effective transmission of information. The interferences like propaganda and hindrances of access to information can be regarded as noise.

What is globalization    Globalization is one fine vehicle which carries communities from one state that is less advanced to a state of great advancement.

The term is used to refer to processes through which societies, cultures and regional economies become integrated by communication network which eventually changes the face of the entire globe. Commonly used in the circles of economics, globalization means the integration of national economies into one advanced international economy through foreign direct investment, trade, technology spread, capital inflows and migration (Daniel, 2004). In communication, the term can be used to mean the circulation of culture, language, ideas and concepts among states through processes of acculturation.   

In all dimensions of globalization, there is an enrichment of economy, technology, culture, capital and communication. This generally indicates that globalization is a wide concept which includes all the changes in the political, economical and social circles. Specifically globalization has transformed the global culture and communication means. With the advent of telephones and the powerful tools of the internet, communication can be achieved without restrictions of distance or geographical barriers. The way everyday activities are done in our society has been influenced by the changes brought by globalization.

Communication model in cyberspace    Information transmission used to be a difficult task but now it is made so easy. It is interesting that most people prefer the e-mail communication to posting the letters at the mailboxes. This is a change in culture and communication which I influenced by globalization. Communication in the cyberspace seems easier, faster and cheap. However, with the rise of hackers, the process of transmitting information through cyberspace is going to be one of the most insecure mean.

How Social Media Changed Us

Five years seem too short to say that something about our lives had changed or evolved. Then again, because of social media, the changes cannot be denied. Our daily lives have suddenly evolved, from the way we get our news to the way we meet people at a specific venue. Today, it is very easy to talk to people around the globe.

With just a click of a button, we receive their response. A decade ago, no one thought of the possibility of a social networking site such as Facebook or Twitter. Global conversation has been doable to the point that some of us cannot imagine living another life without social media. Social media has impacted our lives in the following ways
   
First, the way we get updated is different from the way we got news stories back then. Ten years ago, we had to buy news from the newsstands and bookstores. We had to shell some cash to purchase magazines. Today, just by going to Yahoo, we are bombarded with different types of news from the local or international scene. We get showbiz gossip, health features and lifestyle articles on the websites of CNN or The New York Times. It is even easier than that. Today, we do not even need to visit the links of CNN or Yahoo News to get updated. We just need to create an account on Twitter to follow people and organizations who continuously post links to news stories. Even Facebook users post links through their status messages to disseminate information (Gordhammer 2). Social media like Twitter and Facebook are our outlets, and at the same time our library of news. These social networking sites offer a package that makes us capable of getting everything we want while staying in just one website. It is true, too, that some of the members of Twitter or Facebook that we follow give reliable information to all of us. Even blogs help us get updated from the happenings around the globe. Celebrities with Twitter accounts also use their tweets to update everyone else about socially relevant events like where to donate for the typhoon victims that devastated Southeast Asian countries.
   
In short, even regular citizens can update everyone about what is happening in a certain area. Citizen journalism has blossomed in the age of Twitter and Facebook. Everyone is allowed to practice watching the society, and update the society about the goings-on of the moment. It is through these social networking sites how we encounter people who give us first hand information about events.
   
The way we transact with other people and promote our businesses was also changed by social media. Ten years ago, businessmen had to     create witty television commercials to convince people to avail their products. They had to spend hundreds of dollars to advertise on a newspaper, and hundreds more for billboards (Safko and Brake 331).
   
Today, businessmen can simple create an account on Twitter or Facebook to promote a product. It is also easier for them to locate their target market, as there are several Facebook groups who give clues on their lifestyle and the services they need. Businessmen can also search through Google, Twitter or Myspace for niche networks. This way, they do not need to spend too much money on television commercials, newspaper advertisements, radio promotions and billboards to advertise a service or a product (Safko and Brake 331).
   
Another way social media has changed our lives is how we interact with people. Ten years ago, if we wanted to meet new people, we had to go to coffee shops, bars and parties. We had to open a conversation and try our best to keep them entertained until a friendship is formed. Today, the way we meet people has definitely changed compared before (Lifehack 2007).
   
Today, we can simply follow someone on Twitter to subscribe to his tweets. This way, we do not even need to talk to him. We just read his updated about himself to know where he is, what he is doing, what websites he visits and how he is feeling as of the moment. To make a friend, we can now just press the Add button on Facebook and wait for the other partys confirmation. If he approves our friend request, then he automatically becomes our friend (Lifehack 2007). Also, it is easier to find people who we have a common interest with, because on Facebook, different groups can be found. People who are fans of travel, who adore Michael Jackson or who read 15th century poems can be found on Facebook and even forum sites.
   
While it is true that people create friends with just a click of a button, we also find it easier to set a meeting. For example, through a thread we can create online, we can talk to our friends who are in different parts of the city to set up a date with them. Social media has made it possible for us to initially introduce ourselves to each other, too, before we meet in person. If we want to maintain an old friendship, then we can find old friends on these social networking sites. If we find to create new ones, then websites like Facebook and Twitter will never fail us (Solis and Breakenridge 1).
   
Social media have also changed the way we represent ourselves to others. In other words, we are now revealing more of ourselves through these social networking sites. Ten years ago, we had to be close enough to someone before we know where they are in the morning, in the afternoon and at night. We had to establish deep friendship before we learn what annoys them or what makes them happy.
Today, with a just tweet, we get to know other people more. More and more people appear to be more transparent as they reveal almost everything on Twitter or Facebook. We learn other peoples moods and feelings toward something. It follows, then, that while other peoples thoughts and opinions influence us, we also become more powerful in influencing others because of social media.
   
Change is inevitable, so they say, but it was only through the advent of social media how change has impacted our lives this fast. We have found new ways of interacting with other people or being one with the world. Information is now more accessible. As long as we use the impact of social media positively, then social media can improve the way we live.
Falklands campaign, also known as Operation Corporate refers to the dispute over the freedom of the Falkland Islands for many decades. Falklands are an archipelago situated between latitude 51 and 53 south and longitude 57 and 62 west in the South Atlantic, about 300 miles from the coast of Argentina. The archipelago hit the international headlines in 1982 due to the dispute between Britain and Argentina regarding the possession of the islands. Argentina claimed the islands by virtue of their geographical proximity and on the basis of inherited claims from the Spanish colonial period.
   
The Falklands are an overseas territory of the United Kingdom which had long been at war with Argentina, the country that claimed the islands. The conflict came to a start when on Argentine forces inhabited and raised the Argentine flag at South Georgia. Prior to Argentine invasion on April 1982, it was recorded that Argentinas ruling military junta anticipated lack of resistance from the British forces who were deemed as unaware of the incoming massive invasion.
   
During the late afternoon of 31 March 1982, ministers received an intelligence report indicating that an Argentine Task Force expected to reach Stanley, the capital of the Falkland Islands, in the early hours of Friday 2 April. Admiral Sir Henry Leach, the First Sea Lord, told them that little could be done to prevent the Argentine occupation but that with sufficient effort repossession was possible. This would require as powerful a force as Britain could muster, with both available aircraft carriers, a full complement of escorts, an amphibious capability and a commando brigade. If it could be despatched within a few days, after three weeks it would reach the Falkland Islands. The Government decided to send such a force.
The British operation held in the islands was known as Operation Corporate being undertaken by the British force to set sail at the war aiming at invading the Argentine troops as hard as possible at the outset, inflicting massive casualties and forcing it to deploy which was a tactic which might impede its progress and opportunity for possible negotiations.
   
Operation Corporate is being held as an improvisation in military operations in which the balance of forces across aircraft equipment and units, sea power, aircraft and units of the Royal Fleet Auxiliary (RFA) aircraft and units, equipment and units of the Royal Marines, and the Argentine Air and Ground Units composed a portion in the aspect of military operation that provides insights on how British jointery should be executed strategically and effectively. In the realm of military operation, it was written that most Western experience since the middle of the twentieth century has been rooted from the notion that the branches of the armed forces exist with largely separate lives during peacetime and then are being called on to act together when there is a need for military operation.
   
Beginning 1939, the range of wars reflected the capacity of a states armed forces to act in a unified manner was a significant factor in the states overall success. The Falkands experience has created a vivid picture of the crucial role of the RAF and the importance of the involvement of the Royal Navy and the Army. The Falklands campaign was a learning experience for the British Forces as the story of the RAF command and control for the Operation Corporate is significantly held as an improvisation.
   
Based from the existing literatures covering the topic of balance among the military forces, it is apparent that the normal structure of the RAF pattern of command and control was not suited to the highly uncommon requirements of the Falklands war that involved the highly recalcitrant Argentine forces. In this sense, Operation Corporate was executed in a manner conjuring to the specialised kind of war requiring an unusual certain courses of military action. In the Falklands war, the normal pattern of military system had to improvise as the operation unfolded and further actions were added. Such system was highly attributed to the ability and skill of the involved individuals in adapting themselves and their aircraft to level with the special requirements of the war.
   
The British Military of Defence has identified that the effective joint actions from the three forces are a resulting strategy which is created through careful thinking and planning and training. In addition, joint operations should be the focal point of each military unit as it undergoes a certain kind of military integration. It has been noted that the even with this distinction, many areas of British jointery remain problematic, including the integration of offensive air force with ground forces and ground-based air defences which have been explicated fairly by defence agency
   
The Government is determined to uphold the leadership, loyalties and traditions which are essential to the morale of the individual armed Services and their fighting capability. This countrys experience of modern war, most recently in the Falklands campaign, has progressively demonstrated, however, the need for the Services to be trained and equipped to fight together. We will be conducting many more command, training and support activities on a joint Service basis because we expect almost all future operations to be jointery. (qtd in McConville and Holmes 73)
   
With the notion of the Falklands war as having an impact to the British jointery, this paper aims to interpret the impact of the performance of the UK forces under Operation Corporate to the overall approach to joint operations of the British. This paper aims to provide a brief historical account of the 1982 Falklands conflict in which a war was instigated upon the refusal of the Argentine forces to render the Falklands to the British. The essay will answer the query on  whether the Falklands War did any important lessons about how jointery should be approached and conducted and whether British military organizational culture, force structure, defence planning and strategic culture were altered, tinkered with or even transformed as a direct result of the campaign.

The Falklands War
 Historians agree that the aspects of economics, geography, history and international law assume unique salience in any analogy of the Falklands conflict that happened in 1982. The application of legal principles to the thorny and contentious issue of sovereignty had demanded a great deal of expertise extending beyond the explanation of territorial bounds, the military, colonial inklings, and historical observation.
   
The Falklands campaign was characterised as an unexpected war for both Argentina and Great Britain. The campaign which started with a successful invasion of the islands by the elite forces of naval commandos of Argentina called the Buzo Tactico and ended with their surrender to the British forces on June 14, 1982 embodied a classic example of a limited war- limited in time, in location, in objectives and in means but it was a war that vividly conveyed that the two nations did not plan to go to war over a piece of disputed real estate.
   
The Operation Corporate displayed British military superiority over the Argentine force though it was affirmed that the British pursuit encountered some mishaps and shortcomings in this certain battle that took the issue of the islands sovereignty as its focal point.

The Argentine invasion was not pushed through without difficulties in intelligence gathering. The collection of information which was based from the subsequent redeployment of the Argentine air assets on the mainland were not identified. History notes it that Sir Rex Hunt, governor of the Falkland Islands received no sensible information about the progress of the Argentine force. It was considered that Hunt would might just put the message in the wastepaper bin and lose his remaining confidence in Whitehall.
   
Furthering the Falklands intelligence debacle, it was noted that the United States could not render the British Forces with space imagery during the conflict because the satellite that was programmed to observe the Soviet Union at that time, only passed over the islands at night.
  
 It was already discussed in this essay that first indicator of Argentine uprising, which was the landing of the scrap metal  merchants in the island of South Georgia, was not first viewed by the British due to the fact that only few highly sufficient information were available. As an evidence, Charge d Affairs Molteni had explicated that the merchants occupation in South Georgia was not a trace of Argentine invasion over the Falklands.
   
The point of dispute on March 23, 1982 over the occupation of the island of South Georgia was between those who believed that the landing of the scrap merchants was a minor transgression by an independent operator, possibly forced by the Argentine Navy, and those such as Captain Barker, who took the event as a deliberate plot to establish a presence.
   
The Argentine military involvement in South Georgia invasion evidenced the dilemma on information collection as the Argentine naval ice-breaker Almirante Irizar went into radio silence for several days in December 1981. During this period, the icebreaker illegally entered Stromness Bay and endeavoured to remain undetected, an unlawful instance repeated several times by Argentine and other foreign ships. 
   
Upon receiving substantial information that the Buenos Aires businessman Constantino Davidoff was about to commence operations in the near future and had already arranged transport in a fleet auxiliary ship of the Argentine Navy, the British force had correctly outlined the procedure for receiving them and this action was applied to any visiting foreign ships. The fleet auxiliary ship that the businessman intended to use was the Bahia Buen Suceso, a 3,100 ton ship aided by the Task Force 60 headed by Captain Trombeta and consisted of icebreaker Bahia Paraiso, one Army Puma, one Alouette, frigate Guerrico, and approximately 100 marines.
   
On the side of the British was the ice patrol vessel Endurance consisting of two Wasps headed by Captain N. J. Barker and 22 Royal Marines. The HMS Endurance, commanded by Captain Barker who was awarded a CBE for action in subsequent events headlined the pre-invasion events. It was noted that the HMS Endurance was at the island of South Georgia to embark the members of a Joint Services Expedition who had been on the island since 12 December 1981, to aid with some British Antarctic Survey operations.
   
In March 1982, the ruling military junta of the Argentina had decided that Great Britain neither could nor would defend the islands against attack and so they seized the island on the 2nd of April. The seizure of the island caused the outraged of the British House of Commons due to the failure of the government to protect the islands and prompted the Royal Navy to take the islands from the Argentine hands at all cost with the help of a task force created around the two small aircraft-carriers, Hermes and Invincible which were rapidly dispatched southwards. British Prime Minister Margaret Thatcher accompanied by First Sea Lord Sir Henry Leach ordered the dispatch of the naval task force to reclaim the islands from the hands of the Argentine forces.
   
The conflict came to a head when Argentine civilians set foot on the uninhabited island of South Georgia and headed by the leader of its ruling military junta, defacto President Leopoldo Galtieri, the group raised the Argentine flag in the said island. Galtieri then perceived no strong and immediate reaction from the British force as well as no knowledge about Britains interest to defend the islands. On April 1982, a small British garrison was outraged and humiliated when the Argentine invaded the Falklands and decided to assemble a naval task force to retake the Falklands.
   
As the early 1980s proved to be a traumatic period for the Royal Navy, it was assessed that the Royal Navy in 1982 represented the third most powerful naval force in the world following the United States and the Soviet Union which is capable of operating across the entire spectrum of the maritime environment despite the proposed reductions in the size of the fleet.  It was stressed that there were higher connections between naval strategy, policy and what would become today as British defence policy which stated that significant changes in one area will eventually lead to relevant changes to other areas.
 The Royal Navy in the early 1980s was comprised of three major elements which represented a traditional hierarchy surface ships, submarines and aircraft. The surface ships were put at the top of the hierarchy as it had a longer history of service to the institution than the other forms of platforms and they embodied the preferred technology.
   
It was noted that the Royal Navy, containing significant divisions at the highest levels of command, had many inconsistencies and consequences due to the fact that there was the vague nature of the original directive, technological disparity, separation between Woodward positioned at the South Atlantic and the amphibious forces at Ascension Island, tension over military aims between the three commanders that were not fully alleviated by their overall commander Admiral Fieldhouse because he was located in United Kingdom and far removed from the operational theatre.
   
In the execution of the Operation Corporate, Britains military power was rapidly put to action and there were commanders appointed from bases throughout the country, highly technological ships and aircraft were prepared and dispatched to support the limited number of professional Paras, Marines, and Guardsmen who were fighting as infantrymen to retake the Falklands the hard way, and at the end of an 8,000 mile long logistical nightmare and lengthy chain of command.  It was said that Sir Henry Leach was questioned regarding his decision to send a limited number of men to the job in which he confronted stating that it was an amphibious operation suited to the Royal Navys experience and that the Royal Commando supplemented by battalions of the Parachute Regiment was sufficient to meet the objectives of the task force.
   
The amphibious operation which Sir Henry Leach mentioned was being defined by Major General Julian Thompson as an operation launched from the sea by naval and landing forces against a hostile or potentially hostile shore, and such operation was not to be considered as a sea transport and the movement of troops from A to B by sea but rather a substantial operation that included Raiding and Demonstrations as adjuncts to the main landings to harass the enemy or as a form of deterrence.

It was recorded that the tight timescale surrounding Operation Corporate was devised on April 17 at the Ascension Island and utilised a simple planning tool that encapsulated all of the major factors of the British military strategy. The British had intended to neutralise the Argentine Navy and Air Force to be able to have a successful landing despite the delays in some of the surface ships and use Special Forces to fill in the intelligence gap about the courses of the Argentine forces in the Falklands within the given tight timescale which enabled the British force to act on a high degree of urgency in reclaiming the islands.
   
The Falklands War was deemed to be as the most extensive maritime conflict since 1945 as it involved nearly 30,000 men and a few women, and a large proportion of Britains Navy and Marines, fleet auxiliaries and merchantmen, aircraft and helicopter squadrons, and five Army battalions and supporting arms.  It was recorded that the struggle to reclaim the archipelago was tied up with the notion on a highly relevant imperial encounter.
   
With the existing conflict over the reclaim of the islands, it was noted that trade and business ties between Argentina and the islands continued and kept on expanding as long as political and military conflicts were set aside. Despite the conception More British than British, it was recounted that the islands have never been purely and exclusively British because of the expeditions and appearance of Spanish explorers. It was criticised that the Argentine intentions embedded on the dispersal of the scrap metal merchants were not that highly conceivable by the British forces because even though there was a steady flow information from a variety of sources, few information were at a sufficiently high level to render insights to the innermost thoughts of the Argentine junta and it was often hard to cross-check or to identify the validity of the information received.
   
Claims concerning territoriality and possession are hooked on one apparent distinction between land and water that can undermine notions on a more complicated issues related to mutual historical interdependence. With this analogy, it can be expressed that the uncertainty and ambiguity are not tolerated as opposing geographies and histories of the Falklands and the Malvinas accumulate.
Apart from the differing perspectives on the claims concerning territoriality and geographies, the issue on the Malvinas had been linked to the anti-colonialism campaign of the United Nations. It was in 1982 that Argentinas attempt to exercise the countrys historical and legal rights to the said region ended in defeat, a fact which can be translated to the loss of the islands, the fall of the Argentine military regime, and democratisation.
   
Following the defeat were the subsequent Argentine governments headed by Raul Alfonsin in 1983-89, Carlos Menem from 1989 onwards which continued to ground its position on the claim of policy priority. Prior to the invasion of the South Georgia, it was recorded that the Argentines would accept nothing less that full sovereignty of the islands and in late 1980, the islanders had rejected the remaining solution of a lease-back for a fixed period. Such rejection led to war and in the Argentines pursuit of the battle, the country set up a scientific base on Southern Thule located in the South Sandwich Islands in 1976 and stayed put, and in 1982, the Argentine forces found themselves nearing the island of South Georgia top invade and declare ownership over the Falklands.

Though the Royal Navy was held by a contemporary perspective as one of the famous and popular war-fighting institutions in the world, the navy encountered strategic and tactical problems as they battle the Argentine force during a period nearing winter season. The British force chose at the start of the battle in South Georgia a high-risk approach to war without a clear knowledge of where it would lead and this was a fact deeply rooted from the incomplete intelligence report and without due attention to the local balance of power. In addition, the British Government had been caught with limited options due to a number of decisions by successive governments which were all pointed at not extending defence resources to the South Atlantic.

This kind of shortcoming confirmed that the main dilemma for all the staffs which constituted the Operation Corporate was the absence of substantial information both concerning the movement of the Argentine forces and regarding the situation in the South Atlantic. Several assessments and military briefings had to explicate the uncertainty regarding Argentine actions, particularly those of the fleet involving aircraft carrier, submarines, and the Argentine air assets.
 Despite this inconvenience, one of the striking characteristic of the Operation Corporate was the steadfast relationship among the air, land, and sea forces which created a picture of good military relations and a genuine sense of the British jointery. It was evident that there was a close cooperation among the three including the different secretariats focusing on procurement and planning.
Lessons from the Falklands War and their Implication to British Jointery
   
The strategy of the Royal Navy to retake the Falklands was a distinctive approach to warfare that revealed the enormous importance of constitutional culture of the navy. The term capital surface ship was greatly expressed in the role of aircraft carriers in the South Atlantic Ocean which were all at the forefront of the entire Operation Corporate and dominated every stage of its actions. 
Institutional beliefs about naval strategy were a relatively constant factor within the changing synthesis of the entire operation.  It was written that the Royal Navys belief system concerning warfare was rooted out from a long and distinctive pedigree of success from which specific trends could be identified the importance of offensive actions, the desire to acquire decisive engagements, and the essentiality of the capital ships. 
The mentioned factors were all embedded on the Maritime Power Projection in which nothing in the land campaign and even the landings would have been made possible without surface, sub-surface and air operations in all their forms and this kind of projection also made possible the movements of troops and was exemplified through the direct support of the units ashore with naval gunfire that greatly contributed to the success of the operation.
   
The successful execution of the strategic alliance of the three forces had paved the way for the victory of the British and led to the surrender of the Argentine force in the Falkland islands in 4 June 1982 and to the eviction of the Argentine garrison in the South Sandwich Islands in June 20 ending the war and returning the disputed Falklands to British control. The success not only rendered British the victory it sought over the ownership of the islands but also provided the country with the lessons regarding warfare.
According to Major General Julian Thompson, some of the crucial lessons learned from Falklands war include the need for carrier-based air defence which is not reliant to the shore-based aircraft equipped with the most sophisticated radar and missile systems the firm understanding of the notion the unexpected always happens a certain force cannot overplay the relevance of access to suitable British Flag merchants with the British crews as there was a need to consult the Articles of War under the naval discipline the need  for an overall in-theatre commander who can command forward while shielding the operational component commanders from the long-screw-drivers being wielded by the superior headquarter located in the United Kingdom lastly, there is a need for staffs who are trained in all aspects of operations under the Maritime Force Projection including amphibious operations.
   
The performance of the UK armed forces in Operation Corporate takes into account the British approach to joint operations as seen by the way the institutional strategies were embedded among the relationship of the three forces with the capital ships being at the forefront of the operations supported by the remaining forces. It has been said that the approach of the British toward joint operations should be grounded on the basis of a continuous change and not on the notion that jointery is a condition that has not been reached. Such perspective is relative to the fact that when a certain change is made to gather the benefits of integration or cooperation in a certain area, it often leads to spillover pressures for cooperation and integration somewhere.  An example of this case can be illustrated by reference to the case of the government of Britain which reflected the ad hoc practices established for the Falklands war, that the Royal Air Force Harriers as well as the Royal Navy aircraft should be able to operate from naval vessels.
   
The official analysis of Britain regarding the Falklands campaign emphasised that such campaign rendered the Royal Navys first experience of battle in the missile age with the boundaries of its operational naval strategy arguably more complex than any other executed military strategy.
   
It was said that due to the location of the Falklands, one can expect that invasion or defence over the islands would necessitate joint operations. The British was victorious in the Falklands basically because it was free to mold its whole military force and was willing to utilise its military power in an aggressive to seize the land and gain dominion over the other aspects international relations.
   
It was said that the retaking of the islands and the defeat of the Argentine force had led to a new self-confident period for the British after several decades on post-colonial decline and loss. With the leadership of Prime Minster Margaret Thatcher, the country was made into a nation with a resurgent global power and its victory over the Falklands proved to provide lessons for the present leaders of the Britain force. It was earlier conveyed in this essay that the Falklands War was a classic exampled of a nation-state emphasising national sovereignty and right to self-defence untouched by the deadweight of the supranational establishments. 
   
The constituents of the British force which are the army, navy and the air force had defeated Argentine with the aid of the strategic support of the United States and Chile. Amid the lack of enough intelligence report regarding the movements of the Argentine force as well as its plans of invasion, Thatchers decision to dispatch the Royal Navy to reclaim the islands within a day of their capture was a noteworthy display of extraordinary leadership that is needed by todays global war.
   
The rebuilding of the British military power in this modern time posits the idea which states that Britain must undergo necessary measures to be able to retain its status as the global power and assure the rest of the nations that Britain still has the capacity to confront as well as defeat the threats that may across.  Maintaining the status of the nation will take the same kind of sacrifice and visionary leadership that were able to hone the Britain after the invasion of the Falklands by the Argentine force in 1982.
   
In the pursuit of the British in maintaining it status, it can be suggested that it needs to make a commitment to the rebuilding of the countrys military capacity.  This action entails that the nation should focus more on national security and on the strengthening of its joint operations to project a steadfast military power globally. The British should create avenues enabling the country to venture of dangerous rogue opponents and be able to counter them militarily.  Another suggestion for the nation is to empower its defence and strategic relationship with the allied countries.
   
If at the Falklands war the British were able to exercise and exploit its full potential for military attacks, it had been viewed that at present, Britain is prompted to make a choice between complying with military mediocrity in the era of an increasingly centralised European Union. The British should lead the journey towards the future global security. The question on how far did the performance of the UK forces in operation corporate result from a British approach to joint operations is deeply related to Britains pursuit of global military authority through the enhancement of its three forces and improving jointery through the utilisation of institutional beliefs on military strategy and tactics.
   
History expressed that the military strategy of the British force which it had portrayed during the Falklands war was connected with the NATO and until now it regarded NATO and other coalition operations as its allied partners in the search for maximum defence of the country against any threats. 
   
Scholars agree to the fact that the history of the British military is a complex and massively influential part of world history given the contribution of the Royal Navy and the crucial conflicts which the nation had engaged into from the Napoleonic wars in the 18th century down to the Second World Wars of the 20th century. The present structure of the British Army is a more of a complex one compared with its simplistic structure during the Falklands battle in which the Army was separated only at a shallow level because the Army was viewed as a holistic military force having the surface ships at its forefront thus creating a picture of an institutional bias.
   
In the present structure, the Army is being made complex due to the different origins of the Armys constituent parts. The present-day Army is broadly split into Regular Army and the Territorial Army supported by secretariats doing the functions of administrative and operational. In the Falklands conflict, the British force was supported by the secretariats that did the procurement and assisted in military planning.
   
The Falklands alongside the other territories are being retained by locally-raised military units patterned on the British Army and are subject for review by the Ministry of Defence. The units are also under the jurisdiction of the government of the United Kingdom.
   
The present Royal Navy embodies what seems to be a visible proof of the superiority of the capital ships which headlined the maritime warfare in 1982. It was said that the most relevant post-war operation which the Royal Navy had dominated was the defeat of the Argentine force in the Falklands dispute. The superiority of the Royal Navy was greatly honoured despite the loss of four naval ships and other civilian ships as the Royal Navy was still able to fight a battle 8,000 miles from Britain and dismissing the problem on distance. 
   
From this victory, the Royal Navy had participated in numerous operations which have impacted its structure and influence its relationship to the other force. The alliance of the three forces is being shaped and refined as the government of the United Kingdom continues to develop its Foreign Policy which aims to refresh the fleet and to bring in capabilities into the 21st century and allow the Royal Navy to refrain from a North Atlantic-based anti-submarine force used at the Falklands war and to become an expeditionary force.
   
The use of the institutional belief as the main guide for military planning and execution and in strengthening the specific plans for British jointery had given way for a high risk and high gain strategy for the Royal Navy but also paved the way for fundamental conflicts between ideas and capabilities those long-standing principles on how to fight war at sea and those recent perspectives about how to fully utilise the new capabilities such as the submarine technology. Comparing this notion to the present day British joint operations, it can be said that the aim of the British force is turn to refrain from such conception due to diversity of the needs of the Army at present.
   
The performance of the British force in Operation Corporate was undeniably influenced by the institutional beliefs regarding British joint operations which had its focal point at forming and strengthening the strategic alliance among the three forces having the surface ships positioned at the top. The victory of the British was due to maximum freedom which the British possessed at the time of the Falklands conflict that allowed the British force to exploit and to use its military power over the Argentine force.
   
Based from several literatures studied, the Northwood Headquarters also known as the HMS Warrior had played a crucial role in the increasingly interventionist military strategies of Great Britain.  In the pursuit of effective military interventions, the Northwood establishment and the Permanent Joint Headquarters have been the essential outcome of the measures to improve effectiveness of military operations. It was noted that the effective military interventions displayed by the Britain forces led to the requirement to distinguish policy from operation.
   
While joint operations are not holistically new, the Falklands war was a joint operation but prior to the present structure of the jointery, joint operations were always set up on an ad hoc basis with those in the higher command who were deemed to be of highly use for wars. Given the past set up of jointery, The Falklands war was commanded from the Fleet headquarters then at Northwood. At the Northwood, effective military operations were done through prcised planning and evaluation.
   
The British Force classified conflicts or intimidation at the Northwood and they were quiescent, stirring, quickening and surfaced which eventually led to the creation of three categories of interest. Such action buy the British conjures with their notion that intelligence is all about maintaining a watching brief on regions of operational interest and establishing a priority list. As the war started to become a serious crisis, the British then formed a multi-disciplinary contingency planning team which was expected to master the crisis in order to advise the whole chain of command.
   
Nowadays, in the modern approach of Britain towards Iranian intimidation  and the scuffle with the al-Qaeda and the Taliban amid the global war no terrorism, the country possesses same difficulties it had faced during the Falklands war. Some of the problems include the projection of military power against diplomatic pressure, the establishment of coalitions of the willing as opposed to seeing for any United Nations mandates, and the willingness to sacrifice major numbers of British forces in front of the public unease. The same bravery and tenacity to defend Britains interest which Margaret Thatcher displayed a quarter century ago are the necessary components to maintain Britains position in the world stage.
   
At present, the structure of the Army has been the result of the numerous of operations which the Royal Navy and the other force have entered in including the Falklands battle which eventually shaped the principles of the whole British force. The mentioned institutional beliefs instigated changes in the British organisational culture, defence planning strategic culture and force structure which are all deemed as the direct result of the Falklands campaign.

Media violence and its impact on childrens behavior

The question on whether or not media violence can negative influence the behavior and character of the youth in the society has received many varied reactions from the public domain. Many have accused violence in the media for the ultimate violent or aggressive acts of children (Nault). It has been claimed by some scientists that media violence indeed has poor impact on children. Based on this reasoning such claims have associated violence in the media to the potential violent behavior of children in their later adult life. Statistical findings have evidently shown that an approximated over 70 percent of teens in American have played violent video which are legally made for adults (American Psychological Association). Such statistics also show that those who have watched played these violent video games are at a greater potential of engaging in fighting than their other counterpart. This is because such violent media materials are found to compromise the kids perception of life and the human society.

It is however to be realized that not all in the society agree that media violence has bad influence on the behavior of children. Some researchers have claimed that there is no substantial scientific evidence that watching violent media material can compromise behavior of an individual or even lead them to acting violently (Kirsh). It is on the basis of this claim that many critics see any move to censor media contents has a malicious act of trying to hide the actual cause of violence in the society (Chandler). It is due to this contradicting claims on whether or not violence in the media can negate children behavior that the debate is seen to be far from over. Nevertheless, given the fact that psychological evidence attributes development of character in kids to be through copying, it should be true that media violence greatly compromises behavior of children in the society (American Psychological Association).

This paper is written in support of the thesis that since psychological evidence attributes development of character in kids to be through copying, it should be true that media violence greatly compromises behavior of children in the society. The author takes a look at how media violence such as violent entertainment games is seriously compromising the behavior patterns of children in the society. Available statistical evidence is given to support the authors claims.

The definition of media has not up to date received consensus. Media violence can be loosely defined as any act of killing of injuring another individual or exposure to a data set of violence acts (Anderson and Soledad 46). It is however to be noted that such a definition has been disagreed by many as it includes cartoon as a form of media violence. Critics of this definition claim that cartoons should not be classified as violence in the media as they are both comical and above all are acts of unrealistic presentations (Smith and James 72). All this contradicting definitions of violence in the media have closely linked to the fact that the existing research methodologies and psychological theory pose a great limit in interpreting research findings (Young and Edward 121). It is indeed due to this problem that there has not been any consensus among the different research findings on the potential influence that media violence can have on character and future behavior of children.

Available statistical information clearly shows that each child in the American nation aged between two and eighteen years are currently spending more than six hour watching or playing media materials. It is to be noted that such a time is definitely more than any other time the child spends on other activities. Still, it is claimed from statistics that great percentage of this media exposed to children are mainly marked with acts of violence. In fact it has been established that each hour more than twenty violent acts are shown on television in the children program category (American Psychological Association). It is only 4 percent of the children television programs which have been found to have anti-violent theme. Also to be noted is the fact that an approximated 70 percent of the American teens population have played violent video games which are made for the adults (Petley and Martin 112).

There have been many research conducted to ascertain the possibility of video games on the ultimate behavior and character of the individuals. Though some of the research findings have not shown any substantial evidently linking video games to violence character for those involved, many have proved with some level of certainty that video games are indeed a great contributor to violence in children (Petley and Martin 123). It has been evidently proved that violent video games increase the human aggressive behavior. It is here to be noted that aggression though to some extent a vital determinant of the individuals success in life, can easily results to violent behavior if not well contained. It is by the increased determination in overcoming the many barriers in ones life that hearting others can become a normal, otherwise unconscious character for the individual (Kirsh). To be clearly noted here is the fact that video games are greatly marked with an individual uncompromised quest to win. Such characteristics on video, if instilled in the individuals subconscious mind, the individual will tend to extend the same mentality into other activities in life including socialization with others.

Another reason why media violence particularly video games lead to violence is found in the fact that they have a great influence in the human stream of thoughts (Nault). It is evidently clear that video games call for high level utilization of the human mind. It is only by the wisdom of the thoughtful mind of the individual that video games can be enjoyed. Based on this, it is thus clear that such individuals reasoning and judgmental abilities are greatly compromised by the video games. Worse still is the appreciation of the fact that violent video games typically influence the human reasoning on a violent perspective (Chandler). Still to be noted is that the corrupting of the thoughts and thus moral values of the person leads to him having less appreciation of the societal norms and ethics.  It is to be understood that the harmonious coexistence of human beings in the global society is highly dependent on upholding of the existing rules and regulations. It is the norms and values found in the society that ensure fairness and justice of existence to all (Anderson and Soledad 49).

Therefore, with the fact that media violence negatively impacts on the individuals stream of thoughts, it can thus negate the sole purpose of the individual in the community. It is therefore reasonably true that video games, particularly violent ones can lead to the development of violent behavior in the individual.
Video games have also been associated with possible decrease in the persons helping behavior (Chandler). These behavioral changes have been evidently found to be a direct result of the sense of independence attributed with video games. Unlike other forms of games, video games are highly anti-social. This is because they basically involve the child against the machine program thus losing the social meaning of games.

To be noted here is that apart from the learning and leisure aspects of games, the building of good character in an individual must involve highly levels of socialization with others (Smith and James 74). It is only through this that the individuals ability of harmoniously interrelating with others in the community is increased. However, video games do not allow the child to interact with others. Still, media and video games create a sense of violence in the individuals. Clear from existing psychological and social principles, the ability of an individual to sufficiently sustain social relationships is determined by his or her levels of understanding, respect and appreciation of personality, culture and ethical diversity in the society. Since media violence compromises ones ability to interact with others, it also compromises his or her chances of learning diversity in the society thus leading to highly anti-social behaviors in individuals (Weaver and Cynthia 236)).  It therefore denies the child the opportunity of getting to experience and appreciate the different personalities that form the bigger human society. All these will have the end result of compromising the social life of the individual.

The psychology of the human person has been established to be dependent on the surrounding environment. It is due to this that video games have been found to have the potential of increasing the psychological arousal of the children (Young and Edward 121)). It is by the individual perception of life and its occurrences that his actions are developed. Video games are evidently some of the human activities which greatly influence the way they view life and the society in general (Weaver and Cynthia 243). Also, it is by the action of reasonable judgment that individuals are appreciated in the society. However, with an increased psychological arousal, ones actions are highly compromised with illusions and wishful thoughts (Anderson and Soledad 73). It is to be appreciated here that children are highly influenced by due to the impressive nature of the media violence materials thus increasing their chances of absorbing such behaviors. Therefore, video games especially violent ones are a can lead to violence as they increase one psychological arousal (Nault).

It has been scientifically claimed that the developing of a childs character is mainly by copying from the character and behavior of the adults (Young and Edward 114). It is in fact clearly evident that kids born in a violence stricken family have a high probability of raising a violent family themselves. Making an analogy of these scientific findings to the influence of video games, it should rightly claim that what violent video games instill in the mind of the child is the element of violence (Petley and Martin 116). Another thing to be appreciated is the fact that the changing a behavior can only be realized by introducing another behavior. Given the fact that video games are highly addictive, the possibility of compromising their influence in the individual social life is almost zero. It has been established that kids spend 6 hours daily on media materials (Chandler). Still established is the fact that much percentage of the children programs are marked with themes of violence. It is based on this reasoning that it is hard to otherwise positively influence the behavior and character of the youth when they are still addicted to the violence of the media. Therefore, violent video games can lead to real violence on the child.

Psychological research has also evidently showed that the violent influence on children due to media violence is more pronounced in young children than on the old (American Psychological Association). This is mainly because of the fact that the group of members in the community are at their learning stages. At the young age the kids are easier to be impressed by the media materials. It is also to be noted that young kids learn by observing and practicing what they have seen or heard (American Psychological Association). This makes them vulnerable to the negative influence of violence in the media. This is further worsened by the fact that most of the media materials exposed to children are marked with much acts of violence. Another reason why media violence is more pronounced in young children is that they are not mentally mature enough to logically distinguish between fantasy and the ultimate life reality in the media materials (Kirsh). This means that they are always out to practice what they been impressed with from the media. It is just to be stated that kids have been evidently found to lack the potential of easily discerning violence. This means that once exposed and influenced by violence, they are ultimate destined to live and practice violence all their life.

Media violence has been found to be a leading cause of drug abuse among the American children. It is clear from the available statistics that over 70 percent of teens in the American nation have evidently played violence video games (American Psychological Association). Also clear here is that these teens have been found to be at greater risk of committing violence in the community than any other. It is to be realized that the ultimate cause of suicidal death is depression and drug influence. It has been established that 3 out of every 4 American children under the age of 18 have or are taking drugs (American Psychological Association).

Logical conclusion can only attribute such behaviors to the poor influence they get from the community. Just to be noted is the fact that these kids spend much of their time watching or playing media. Also it is clear from existing information that such media materials are marked with highly percentages of violent acts. Therefore, by involving conclusion by applying the principles of conclusion by sufficient reasoning, the high rate of drug abuse among the American population is mainly due to the poor influence of violence in the media (Kirsh). This is because this category of the people is not only easily impressed but also eager to try what has impressed them.

Media violence is a leading cause of death among the Americans. Statistical information has evidently shown that violence is the greatest cause of death among the children, youths and young adolescent population in American (Nault). It has been claimed that such have even surpassed the death arte caused by disease and disorders. Just to be stated her is the fact that such claims are mainly based on the influence of media violence on children. Acts of violence among our youths are a source of capital crimes involving societal conflicts (Nault). This increases the rate of death among the youths. Still clear is that the negative influence of violence among the youth can easily lead to depression (young and Edwards 119). This is because of increased rates of conflict of kids and other members of the society due to their increased aggression. Depression as a psychological problem has been claimed to be a leading cause of suicide adolescents. It is to be noted here that living in a state of hopelessness with no support and concern of others makes one negate the purpose of existence thus opting for death. All this is due to the negative influence of media violence as it increases ones aggressiveness in living thus developing an anti-social character in the individual (Smith and James).

Since media violence is evidently detrimental to the future harmonious coexistence of human beings in the society, the author makes the following recommendation to aid in resolving the problem. Many claim that by censoring media violence material is trying to hide the actual cause of violence in the society (Petley and Martin 114). It is however to be noted that failing to do so will be more detrimental to societal security and sustainable development. It is based on the importance of ensuring a sustainable social and economic development in the society that conserving media exposure on kids is necessary. This will not only reduce the negative influence violence in the media have on children but also reduce the addictive nature of this materials thus increasing the rate of individual involvement on economically viable activities.

Still, it is to be understood that it is the sole purpose of the having a kid that parents should strive for their reliable future (Chandler). It serves no good purpose to allow for the destruction of our kids character and reliability in the society. Based on this reason, parents and other society members should be on the watch to ensure that kids are or exposed to the right media materials. Another solution is ensuring that all in the society uphold the rule of law. It has been evidently claimed that over 70 percent of teens in America have played violent video games which are legally made for adults only (Chandler). It is due to this reason that the rule of the law is seen to be failing in protecting the future generations of our nation. Therefore, there is a great need for the government and all its agencies to step up its efforts in enforcing the law. There is also need for legislation of more effective and thus reliable laws on media violence.

In conclusion, it is clear from existing information that there has not been a scientific consensus on whether or not violence in the media can lead to real violence in childrens future life. It is however clear that a child develop character traits and behavior by copying the traits of others in the society (Chandler). Still clear is that childrens are currently spending most of their time watching or playing violent media materials. They are therefore more prone to copying character traits of violent and some time fiction acts of violence. It is due to this reason that it is media violence is evidently a great negation to the character and behavior of children in the society. They are a leading cause of violence behavior in the young. The government and other human rights organization in our nations should thus get more involved in ensuring censoring of media materials exposed to the young. It is only by doing this that the American nation can ensure a sustainable social-economic development.

How to Ice-Fish using a Tip-up

The idea of engaging into ice fishing requires the necessary knowledge and preparation since it can comprises of many things that need to be considered. Particularly, the use of a tip-up requires relatively another strategy compared to the conventional ice fishing. In here, the most important areas to consider involve the weather, choice of equipment, and the location of where to fish (ChristiB, 2006).
   
In essence, the use of ice fishing tip-ups require a special kind of fishing line that are most of the time durable and can last for a very long time if given ample care (Article Base, 2007). These tip-up lines are designed to withstand the cold weather and help fishing enthusiasts enjoy the benefits of ice fishing.
   
The first process would be finding the right tip-up necessary for your needs. Most of the time they are found in stores that specializes in ice fishing or even normal fishing. After these, needs to check on the available equipment necessary to support the body against the cold and other important apparatus. It is by protecting oneself with proper clothing one can stay warm and enjoy ice fishing (ChristiB, 2006).
   
The next thing that needs to be made involves finding the lake to fish. These would be essential to determine what kind of fish one would like to catch. A good location would be in a hut that protects ones from the weather (Article Base, 2007). After this, one would need to make a hole in the ice. This is where the actual process of ice fishing happens and can be made from one to several holes at the same time (ChristiB, 2006).
   
After this would be placing baits on the tip-up fishing line so to be placed in the holes selected. These can then provide better ways to catch the fish one needs. With these, one will need to wait until one of the tip-up lines in the holes moves. This signals that it caught a fish. After this, one can get the fish out of the water and place in a storage place.

Pro-life

The process of removing a developing fetus from its mothers womb is referred to as abortion. When critical considerations are put in place, clearly abortion remains an act of violence against the mother as well as the unborn child (DSilva, para 1). The baby is subjected to inhumane activities that lead to it being mutilated, torn apart and vacuumed out of the mothers womb. It is very traumatizing to imagine the baby being pulled out of the womb with its head still lodged inside the mother and then scissors being thrust to sever its neck so as to vacuum out its brain (Bohannon, para 1).

Apart from being an illegal activity, abortion in itself is a moral crime. The subject of abortion remains a very sensitive issue in the modern world (Rudy, p 97). There are those who are for it, and there are those who are against it. Those who are against abortion have given some ethical as well as reasonable arguments concerning the issue (DSilva, para 2).

The first argument is based on the matter of giving life and taking it. It is greatly argued that if man does not have the power to give life, what mandate then does heshe have in taking it away from those who have. God is considered as the sole giver of life he gives it to who he wants and takes it away from those He wants (Alcorn, p 246). Abortion had been considered a sin from ancient times by various religions till recently when some of these became divided on matters of supporting it or not (DSilva, para 3). Children have in the past been considered as gift from God (Raymond, p 151). Ancient families highly appreciated birth of children. Parents are supposed to take care of children and not to decide which one should be allowed to live and which one should die. Everybody who is alive today was given a chance to live by his parents, so why should such a person deny that chance to an unborn baby. There is an ethical reason that goes with the fact that if God has given life, He will do everything to ensure its sustenance. Every child that comes to this world therefore should be allowed to live as God will provide for all its requirements. There is no life that is initiated in this world without the knowledge of God (Alcorn, p 245). It is against nature for a mother to have an abortion.

Nature requires that a mother takes maximum care for her children regardless of her socioeconomic status. The bond between a mother and her child should not be broken just for the sake. Some people might ask what should be done in case where a mother cannot take care or love the child. In such circumstances, the issue should not be based on whether to abort or let the baby live, but on whether baby should be kept by the mother or taken away from her. Although scientists and theists may not agree with these moral facts, they are some of the greatest reasons which we consider in antiabortion campaigns (DSilva, para 4).

Many people do not see the seriousness of the issue. However, if a real life action was to be considered like taking a baby in someones hand and gorging out its eyes or strangling it to death, then one would realize how grave the matter is, as that is a case comparable to abortion (Bohannon, para 5).

Based on psychology, abortion remains one of the most traumatizing events a woman can ever go through. It considerably ruins the future life and the psychology of all members of the family. The life of a woman who loses her child during pregnancy is adversely affected.  The loss of her child completely ruins her psychological well being. The woman is also affected physically. Though anesthesia may be available for relief from physical pain, it can completely do nothing to alleviate psychological trauma. Psychological and emotional burden of abortion is integrated to the minds of other family members forever (DSilva, para 3). Giving the mother a choice to have an abortion develops opportunities for exploitation. Men pressurize women to have abortions in order to escape embarrassment and responsibly, thereby greatly depriving women control over their bodies (Bohannon, para6).

Abortion can develop critical medical complications to the woman. These complications range from blocked fallopian tubes, scarring of the uterus, weakening of the cervix, and severe damage to the reproductive system of the woman making it very hard for the woman to conceive later (Eckberg, p 378). Other than these, the woman may be faced by challenges of premature births, increased chances of getting tubal babies, loss of babies before term, still births and hysterectomies. There is an association between abortion and cancer of the breast, uterine and cancer of the cervix in women (DSilva, para 5).

Abortion remains an illegal activity in very many countries. In America for example, about 90 of all the abortions conducted are illegal. Illegal abortions highly pose the health of a mother to danger as they are not conducted in hygienic conditions (DSilva, para7).

These are some of the wide range of reasons that depict abortion not only as a moral sin but also a major issue of concern to the family and the community at large. Abortion is a vice whose consequences are hard to bear both for the woman and the family and therefore, before undertaking such an act, much should be put in to consideration. It is an obligation to each one of us to respect a life that we have not initiated (Raymond, p 151). We should protect innocent lives rather than pass laws which will deny unborn babies a chance to live. Erasing abortion from the community will save very many lives that would have otherwise been lost. This means that in future, very many babies who would have been aborted will be happy to be living (Bohannon, para, 8).
It can be said that a person can be defined as an accumulation of their lifes experiences, that human life is a continuous process and like all processes it has a start and it has a finish. At which point then can we pinpoint the start of the human process When does life begin for a human being  Scientifically speaking for something to be considered alive it must first fulfill certain conditions. It must first exhibit growth, it must be able convert nutrients into energy and it must respond to outside stimuli. So it goes without saying that the first moment an individual exhibits these traits is the moment they are technically considered alive (Arizona 2007)..
Growth in general terms can be defined as when an organism starts to manifest itself as a living being wherein it proceeds upon the natural process of reaching maturity then eventually death.

If you go along this line of thought then the idea that an organisms initial stage of growth no matter how miniscule or insignificant it may seem at the time is the start of the process of its life cycle of growth, maturity then eventual death. For humans the initial start of their stages of growth comes at the moment of conception wherein the sperm enters the ovum and starts a process of rapid cellular division. If growth is considered a factor whether to determine if something is alive or not then under this line of thought the zygote (combination of sperm and egg) is already alive. Things arent always as cut and dry as that though. If growth is considered as the only factor to something being alive then cancer which can grow at an accelerated rate can be considered alive as well which is a ridiculous notion since cancer is a result of the bodies own biological process.

Next we consider conversion of nutrients into energy. The zygote within the womb is capable of drawing nutrients from its surroundings to aid in its growth. While certainly being a requirement to all living species the ability to convert nutrients into energy can also be used by cancer since it can also multiply at a rapid pace using nutrients taken from the body itself and cancer is not considered alive.
Now we come to response from outside stimuli, The zygote within the womb is most certainly capable of being affected by outside factors namely the temperature of the body, the condition of the mother, what is consumed and all sorts of external stimuli however cancer is also affected by   outside stimuli in the same manner.

So far weve established the fact that the zygote has most of the characteristics of a living organism however weve also established that cancer also has similar characteristics and it is not considered alive by the scientific community. So how then do we consider something to have life We can tell when something is biological however for it to have life is something else entirely different.

In my opinion we can consider conception as the start of life due to several factors. For one the zygote if allowed to and encouraged to grow will eventually become a living breathing individual, unlike cancer which will not become anything. Namely there is a set plan to its growth. After conception the zygote connects itself to the uterine wall in order to draw units from the mother. This shows a biological need to encourage its own growth, to mature and to become a whole organism which is a natural action of living organisms and lastly it is a widely considered scientific fact that conception brings about the birth of a new organism so the initial stages of an organism during conception is the starting phase of its life thereby making conception the start of life.

Communication and Media

Audiences form an important entity in media and they are seen as market products by media companies. It is because of audiences that media has come into existence. Audiences have led to media companies constructing messages and looking for ways to convey those messages to them. An example of a media channel is the television. The television is both audio and visual it is an ideal media type for it shows how audiences are used as market products. Many people have turned to television media because it is up-to-date and with uses the current technology, digital.

Active audience
 Audiences become active in media communication channels like television when they are directly involved in the medias daily activities like discussions. Active audiences have their own independence from the presenters and this makes them to have their own clear mind which allows them to make independent decisions. They also interpret media messages in their own way and get the meaning that is useful to them.

The audience also has the freedom to select the choice of media it wants to listen to and also the content. Audiences also have different responses to the media and they may side with the media when it is correct or go against it when it is destroying the society. Television involves its audience in its activities through different ways.

When shows are being aired in television channels, the presenter always gives a chance for the audience to air their views or give their comments about a certain issue. The audience can send messages through different ways e.g. sending text messages using a number which is provided or through the use of the internet in particular email. An active audience ensures that viewers give instant feedback to television producers. Then this feedback is incorporated into the production method which ensures the television producers give the audience quality presentations hence meeting their needs which ensures satisfaction to the viewer. The feedback provided is also important to the television presenters in that it helps them improve their production procedures. The feedback helps them correct the mistakes identified by the viewers. The producers are able to see what the viewers were pleased with or were not in regards to the way they may have handled various issues. The audience can choose to dislike something during active audience interactions because it can affect them morally, politically or religious wise.

Viewers are always free to give their opinion on issues. Active interaction can help television presenters to improve on their job through various ways. They help presenters in developing plots for plays, movies and shows thus providing the right material to the viewers. They also help them when it comes to handling technical needs of the show and also continuity of the show. Wardrobe and make up aspects of presenters are also improved when there is an active audience to criticize. When all these things are in good order, the viewer gets to enjoy the show. Active interaction with the audience helps reduce consumption of media shows passively and also reduces the authority of media producers by making them see the viewers as part and parcel of their presentation. Feedback also makes presenters be accountable to viewers. Virtual involvement in the production process allows viewers to adopt the position of producers and this makes conversion of viewers feedback into possible marketing tools. This in turn helps benefit the company (Hanes, 2000).

Passive audience
Viewers are termed to be passive in media when they try to act as slaves to the channels they watch or are easily manipulated by those channels. Passive audiences do not have any say they have to consume what they are given irregardless of the standards. In passive communication, the media will not provide ways for the audience to air their views or give feedback concerning the show being aired or the presenter airing the show. This is a disadvantage to the audience as they may sometimes be forced to consume or listen to shows which are not standard or quality. For example, if a television show is airing content that can affect children in terms of their behavior or education, parents will not have any say because there is no way to communicate their views. This will lead to the media having a bad impact on the society. The television presenters will not be able to improve on their presentation as their mistakes will not be identified. Passive viewers are always prone to manipulation as they have no say they do not have a mind of their own but they follow the decision of radio presenters. Active viewers on the other hand are always informed, and they are free to air their opinions. When audiences do not have a say in the programs that are aired, it leads to the oppression of the society (Hanes, 2000)

Encoding and decoding models
In order for text to have a clear meaning, its important for audiences to be there to make the right interpretations. Text does not have a single meaning rather than a variety which can be defined by either the text or by the people receiving the text from the media. The meaning does not always lie in the text but in the interpretation of the text. Encoding and decoding model has taken into account that the meanings made by an audience about a text can be affected by a number of factors. This includes the social economic structure of the person and also the past experiences the person had. This model also considers the way or the context in which the media message will be consumed. For example, if a parent at home is watching television with his kids and the kids are distracting him, then the meaning he will get from the show will be different from the meaning he would have made if he were watching alone. The same meanings will be different from the meanings concluded by someone reading a newspaper in a quiet room. Other models like the effect model do not consider text in the same way that the encoding and decoding model does. The effect model views society to be made up of isolated people who are vulnerable to messages conveyed by the media. It doesnt consider the audience as someone who has beliefs, opinions, ideas and attitudes. It assumes that the audience is passive in receiving and interpreting information from the media. It gives a lot of emphasize on the text and its power to directly influence the society (Hanes, 2000).

The uses and gratification model considers how the viewer is using the media but not the effects of the media on the viewer. It suggests that the viewer has his own needs and that is why he turns to the media. For example, a person may need a diversion maybe from the stress or pressure he experiences daily thus, he will turn to television. In another example, the viewer can be in need to compare his life with the life of the people in the television or situations presented in the television. Television also provides its viewers with information on security matters in the country thus, a viewer might need to know the status of security in his country or worldwide prompting him to switch on the television. Viewers in this model are viewed to have a variety of information they can choose from so as to satisfy their needs. However, this model views a message to be a parcel of ideas which all viewers will interpret the same. This model concentrates mostly on how media information will be consumed by the audience rather than how the ideas will affect the consumers. It doesnt also concentrate on how many meanings a message can have from viewers as each person has a different capacity and views. It doesnt give the audience the morale to enjoy media (Hanes, 2000).

The Halls encoding and decoding model assumes that every text has a preferred meaning. It also places emphasis on the audience when making meanings. It has both a central view on text and the audience. Hall emphasized on the central view of text whereby he says that every text has a preferred meaning yet its also possible for the text to have a variety of meanings since the viewers may have different opinions concerning what is aired. Its up to the viewer to analyze the text and get out the right information to suit his needs. This model sees the audience as active users. A nationwide study shows that people live according to the structures and rules which have been set and they cant go against them. This is unfair because people are not able to express their views they have to consume what is provided. (Hanes, 2000)

Screen theory
It is the study of how an audience is positioned by media text. For example in films, the position of the audience is determined by the use of camera shots. This is achieved by the use of the forward shot and reverse shot which are used during a conversation and which enable the viewer to position himselfherself as the character. The screen theory suggests that all media texts have a mode in which they should be addressed. It also suggests that media text should address its intended audience in a particular manner so as to establish a relationship between the producers of the text and the media audience. The mode of address will depend on the media in use. For example a movie hardly ever addresses its viewers directly. It also defines that films are only shot to express that films are real but when it comes to comedy, characters always examine the camera. Television channels always differ from cameras as their audience is not expected to pay attention but movies demand their audience to pay attention. This implies that televisions have to work hard so as to maintain the attention of the audience. (Hanes, 2000)

I think that the audience is active in media. This is because people nowadays are able to speak for themselves especially if they have a pressing issue. The audiences have an independent mind from the presenters and they are able to make decisions depending on the past experiences they have had. When it comes to issues touching their moral life, the society doesnt allow the media to dictate and destroy the society. For example, audiences are normally active when it comes to political issues. They are able to make the right decisions without the influence of media. (Hanes, 2000)
    
Since the audience is important in media, then the media should make the audience to be active in their business by using the right model to encode and decode their messages. This is because active audiences dont depend on any one to interpret messages for them but they analyze them themselves and are able to agree or disagree with the media on any issue. The media should convey texts which they are aware of keeping in mind how those texts affect the audience. By doing this, the media will prove to be important to the audience, will build the audience morally, and will keep the culture of the society.

Thursday, November 28, 2013

Problem Solution Foundation Schools

The use of strategic program management can help an institution to grow to aspired levels. Different projects call for different strategies though the concept always remains the same. Effective project management is crucial if any success is to be attained. Program implementation is the other key aspect of project execution which should be carefully handled. After a successful implementation, an evaluation should be carried to determine how the project has contributed to solving of the problem that was targeted. All these, however depend on the leadership of the project.

Organizational managements have realized the need to use program management in addressing their issues. Program management is necessary because it aids all the processes of a project towards addressing a certain concern. Like in this paper, the foundation schools are set to gain by keenly using the program management approach to the need for expansion of service provision.
The use of program management is crucial if the target goals are to be achieved by any organization. The foundation schools should adopt program in responding to the goal of providing services to an increased number of clients.

The Situation
The foundation schools, the largest special needs program provider, have had a big success in their field. Through segmentation of the leadership team into various departments, the schools have been able to work out different strategies towards attaining the organizational aims. Enrolment in these schools has been soaring in the recent past at a 5 percent level.
Due to the enrolment increase, the schools have got to devise a new development strategy. The school leadership opted for a business development method so as to increase the funding sources and revenues to the schools. The three year project would include a number of fresh projects in a bid to realize their vision. The initial year of the project stands completed.

The Issue and Opportunity Identification
The issue is identified on the basis of the case study which points to the foundation schools service provision. It is alleged in the study that student enrollment has been increasing in the recent past and with this the opportunity to expand service provision emerges. It is through this realization that the schools have embarked on a three year development strategy.  

Stakeholder PerspectivesEthical Dilemmas
A good number of the stakeholders representing a 60 percent portion agreed upon the belief that expansion of the foundation schools was necessary and a moral issue whose addressing attracted paramount importance. However, funding of the program needed to be sourced from whatever mechanism that could possibly provide the resource. It was also felt that availing the schools in only three cities was morally wrong in reference to the diversity of the areas that ought to be served. To address the major dilemma, the stakeholders chose to expand the schools to other regions.

The Problem
The foundation schools will become more spread geographically. In this realization, the schools would serve more US residents. In the same line, the funding and revenue collection would rise.

Vision
In the future, the foundation schools are expected to have grown to unprecedented levels. The schools would have expanded to more that the current number of states they occupy. The enrollment of students ought to have grown by large proportions. The training staff would also have expanded to cater for the needs of the expanding student community. Given that plans were in the making to adjust tuition fees, it is expected that the foundation schools would increase their revenue in big ways. Another revenue source would be the donor community. Owing to the good results posted by the foundation schools in the development of life skills and the knowledge imparted to the society, the donor funding would have increased. Having revealed the situation that is anticipated by the schools, the vision statement should read, the foundation schools endeavor to avail the best life skills to all US residents in a view to making the society a better place.

The Alternatives and Benchmarking Validation
The issue there is no fixed way of raising funds and increasing revenues
The realization made is that the demand for the services offered by the foundation schools has been on the increase. Thus, there is need to expand the provision of this service to cater for the increased demand. Instead of raising school tuition, another alternative would be to seek sponsorship as this would ensure needy students are not locked out of the program. However, in the event that no sponsor is secured, the management team should consider having a partial fee increment, partial in the sense that the fee increase should not apply uniformly to all students. This would address the needy students plight. The school should also consider the option of raising funds through the acquisition of loans from commercial lenders. However, the loans repayment and interest rating should be carefully done so as not to run into servicing troubles.
Thirdly, part of the student, staff and management team may be willing to invest. This kind of people should be persuaded into acquiring shares in the school. Such equity would be a very useful tool in raising funds to address the issue. In the case of foundation schools, the most ideal solution would be to seek sponsors to aid in their pursuit to expand providing the life skills service to students. This is in line with the view that raising tuition fees may serve to derail needy students pursuit of education.

The Alternatives
The first ranked goal is to increase the scope of service provision to reach large areas as opposed to the level that currently exists. The role of the foundation schools is to provide life skills to individuals irrespective of any other considerations. It should however be noted here that other factors are of course important. This is after the realization has been made that the foundation schools have only been serving three cities in California. So, in essence there is need to focus attention on spreading these services to other regions.

Narrowed List of Alternatives
The sponsorship option is expected to address the funding issue in cases where it is thought that raising tuition fees may disadvantage a section of the student community that happens to come from poor backgrounds. Sponsorship deals should be struck with charitable or business entities that may be willing to aid the education cause. It is not easy to strike sponsorship deals especially during these difficult times which have been marked by the credit crunch. This is so because most organizations have been forced to reconsider their spending options (McShane and Von, 2004). However, this should not present an obstacle but rather a challenge which the foundation schools should face.

Another important idea that has been raised concerns the adoption of a scheme that allows an interested section of stakeholders to hold ownership of the school through shareholding. This way is ideal as it allows only the willing stakeholders to contribute towards the development of the school. However, the fact that schools of this nature are not profit motivated, skepticism is likely to dog the feasibility. However, with good lobbying, tangible results abound to be realized.

Identification and assessment of Risks
As indicated earlier, another fund and revenue raising strategy would be to source for loans from commercial providers. This is a good form of obtaining funds if well negotiated. The rating of bank loans is known to be quite expensive. This is something that complicates the servicing of such loans. Since schools are not profit making ventures the servicing of commercial bank loans is likely to be a difficult hurdle that may impede the efficacy of loan use. In short, the usage of such funds wont raise the money that bank loans attract in terms of interest accrued.

The risk associated in an attempt to raise funds by shareholding in the foundation schools rests on the same premise that it is not a profit making venture. As a result, very few people would be ready to invest their funds in such a program. It is only out of a will to help that shareholding in this venture would be a success. In mitigating the reluctance to invest, high level lobbying to persuade stakeholders is a prerequisite.  

The Decision
Having considered all the options outlined in this paper, it has been realized that it is in the best interest of the foundation schools to adopt the sponsorship approach so as to address the expansionist needs required. The efficacy of the program would be judged on the effect the impartment of such skills achieves. This calls for a diversified approach of seeking funds.

On the above basis, my approach entails looking for 5 sponsors that are willing to lend a helping hand to this initiative. Currently, the needed funds to complete the remaining phase of accommodating more students through expansion may require about 5 million US dollars. In light of that, seeking funds from these five donors would take the dimension where each sponsor is persuaded to cough the highest possible amount. In case of a shortfall, other sponsors are sought. But if the funds raised are in surplus of requirement, the extra funds will be redirected to other uses with the approval of the sponsors.

Through the use of the above mentioned approach, the foundation schools goal to increase student enrollment and at the same time stretch coverage would be a realizable dream. The kind of sponsorship sought should enable the schools to grow to the desired levels by spreading to other states and as a result increasing their student enrollment.

Developing and Implementing the Solution
Preparing the infrastructure
While envisaging expansion, the necessary infrastructure should be put in place. The nature of the environment of implementation should be explored. While preparing to expand the school programs into other cities, all the machinery and equipment ought to be in place.
Coordinating with the organizations involved in implementation
The simple thing here involves communicating with the entire leadership community to strike a working formula that incorporates the use of cooperation. Communication should be ahead of all issues that are to be addressed.

Implementing training
Many solutions require that users attend training or informal coaching sessions. Such type of training could be finished earlier. Training that is close to the point of execution should be carried out as part of the actual implementation plan.
Installing the production solution
This involves moving the development plan to a test. Because this is a new approach, it should be carried out in a thoughtful manner.

Converting the data
Data conversion involves changing the data from one format to another. It should take place once the solution and the infrastructure are implemented.
Performing the final verification in production
This should be aimed at confirming that things are moving according to the laid down procedures, if found not to be so, a revision is deemed necessary. The development plan and implementation personnel should be involved (Mochal, 2003).

Implementing new processes and procedures
As the findings may necessitate, new procedures to address rising problems should be explored.

Monitoring the solution
The project team should expend more energy in monitoring the implemented project. By taking a holistic approach, the project is likely to be a success. But in case problems arise, the monitoring team should be able to fix the problem.

All this is expected to last about two years. All stakeholders and implementation personnel would play a key role. The major needed resources would be financial as opposed to material resources.

Evaluating the Results
Companies have executed development plans achieving mixed results in the process. Successful companies have focused on planning well ahead of schedule and carrying out pilot programs to establish the efficacy of such ventures. Companies that run into problems in implementation may have planed inadequately or used misguided data in rolling out their projects (Edward, 2007). Measuring success along the implementation path rests on the focus on how the program implementation procedures are falling to plan.

Having realized this, it has emerged that project implementation is a difficult task. To sort out the difficult areas, the problem needs to be identified and planning done in advance so as to be in a position to respond to all issues before the implementation begins. However, with good planning and organization, project implementation is a task that becomes relatively easy to achieve.

Development programs need funding and revenue to be successful. As the foundation schools harbor an ambition to increase service provision, they are under no illusions as they need to seek funding so as to be able to roll out such a scheme. However, implementation is an important aspect that requires good planning to succeed. In light of this, the foundation schools should seek that funding and draw a good plan as prescribed in this paper in a bid to achieving the set target.